CLEP Principles of Marketing Prep

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💰

$93

Exam Cost

⏱️

90 min

Time

🎓

3-6

Credits

✅

~50/80

Passing

What You'll Study

Unit 1: Marketing Fundamentals and Environment

marketing conceptvalue creationSWOT analysismarketing mix 4Psmacro and micro environmenttarget markets

Unit 2: Consumer Behavior and Market Research

buying decision processpsychological factorssocial influencesmarket segmentationprimary vs secondary researchsurvey design

Unit 3: Product and Pricing Strategy

product life cyclebrandingpackagingprice elasticitycost-plus pricingpenetration vs skimming pricingnew product development

Unit 4: Distribution and Promotion

distribution channelslogisticswholesalers vs retailersintegrated marketing communicationsadvertisingpersonal sellingsales promotion

Unit 5: Digital and Global Marketing

social media marketingSEOcontent marketingglobal marketing adaptatione-commercecultural considerationsinternational trade

Free Study Resources

- OpenStax Principles of Marketing (openstax.org/books/principles-marketing): Free, CC-licensed, full textbook - LibreTexts Business: Marketing (biz.libretexts.org): Free open-access marketing textbook - SCORE Business Learning Center (score.org/resource/marketing): Free small-business marketing guides

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